Ben Billups Shares Growth Secrets from NOBLE Digital

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In the bustling world of business, especially when we talk about companies working with other companies (that’s B2B for you), getting ahead can seem like a puzzle. But Ben Billups, the founder of NOBLE Digital, recently shared some insights in an upcoming episode with Retain: The Customer Retention Podcast that might just hold the key to unlocking that puzzle. Ben’s approach to business growth isn’t just about making immediate sales; it’s about building something lasting. Let’s dive into what makes his strategy stand out.

Ben starts by emphasizing the importance of list growth. What’s a list, you ask? It’s like a treasure trove of potential customers or clients that a company can reach out to. According to Ben, the bigger your list, the more power you have. It’s like having a bigger audience at a concert; the more people you have, the louder the cheer. Ben believes that if you’re adding more people to your list at a good rate, you’re essentially building leverage or advantage within your database of contacts.

So, how does one make this list grow? Ben points out that it’s crucial to first look at how you’re currently getting leads or potential customers. Are there ways you could get even more? Or maybe there are methods you’re using that could be made even better? This is where Ben introduces the idea of using special tools to help, specifically mentioning something called identity resolution tools. Think of these tools as super-smart detectives that help you find more people interested in what you’re offering, in ways you might not have even thought of.

Ben shares an example of how powerful these tools can be. He talks about working with a supplement brand and, by using these tools, they were able to increase the brand’s monthly list growth by ten times in just four months! That’s like turning a small garden into a vast forest in less time than it takes for winter to turn into spring.

What’s really cool about Ben’s strategy is that it’s not just about getting numbers up. He sees growing your list as building equity in your list. Equity is a word you might hear adults use about homes, meaning the value that they own in their house. So, when Ben talks about building equity in your list, he means making your list more valuable over time. It’s not just about having a lot of contacts; it’s about having a lot of the right contacts who are genuinely interested in what you have to say or sell.

In a nutshell, Ben Billups isn’t just playing the short game, trying to make a quick buck. He’s looking at the big picture, building a strong foundation that can support sustained growth. For businesses out there trying to make a mark, Ben’s approach offers a blueprint for not just surviving but thriving. By focusing on growing and enriching your list of potential clients or customers, you’re not just chasing after sales; you’re building a community around your brand. And in today’s fast-paced world, that’s the kind of strategy that can lead to real, lasting success.

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