Ryan Kutscher is the Founder and Chief Creative Officer of Circus Maximus, an award-winning agency that helps its partners grow more than 300% per year on average. He is an ad-land veteran, having launched successful campaigns for major brands like Volkswagen and Burger King, earning him the title of being a three-time Grand Prix winner at the Cannes Advertising Festival.
His Introduction to Advertising
Ryan got his start in advertising near the end of his time as a college student at William and Mary. He had just dropped out of the school of business when he stumbled upon an email about a new college course in advertising. Figuring he’d take it just for fun, he quickly became intrigued by the field. “You just make sh*t up and sell it,” the professor told the class. It suddenly occurred to Kutscher that he could pursue a career in just about anything he wanted. Because of how it combined his old interest in storytelling and his current interest in business, advertising stood out to him as a great career field.
Ryan Kutscher’s journey into a career in advertising began with an internship with the Martin Agency in Richmond, Virginia, which he secured despite having no prior work experience in the field. Though he did very well, he was later told that in order to be hired full time, he needed a portfolio. Without any prior work to showcase, his only option was to attend portfolio school to create a true portfolio. Ryan heard about the Miami Ad school in South Beach, Miami, and he immediately enrolled. The school focused on advertising and provided him with a platform to showcase his skills and creativity. He learned to think critically and strategically and was taught how to create effective campaigns that resonated with the audience. Shortly afterwards, he received another internship which led to his first career in the industry. After several advertising positions, and even working for himself as a freelancer, Ryan founded Circus Maximus.
Helping Businesses Build Brands with Circus Maximus
While running his ad agency, Ryan Kutscher has found creative ways to help companies tell clear, concise, and compelling stories that engage their audiences. When working with these companies, he focuses on what current consumers are attracted by. Ryan talked about this recently on the Neuro Hive Podcast. “It comes back to the consumer,” he told host Alex Vonderhaar. “What do the people that love you love about you?” By answering that question, Ryan and his client can figure out what things work and how to replicate it to attract a larger crowd. Even large brands deal with this issue. Customer retention, plateauing sales, and lack of growth can plague them just as much as it can smaller brands, leading them to re-evaluate how to get their messages straight and communicate them well to consumers. The sooner companies figure this out, the more beneficial it will be for them in the long run.
Summary
Ryan recognized that the advertising industry was essentially “one high-stakes game of make-believe.” He believed that if you had a point of view and could sell it, you had the potential to be successful. This perspective helped him establish Circus Maximus, an award-winning agency that helps brands “get their stories straight and always tell them interestingly.” Ryan’s experience and his work at Circus Maximus has earned him a reputation as one of the most successful and creative advertising professionals in the industry today.
Ryan Kutscher, Founder and Chief Creative Officer of the advertising agency Circus Maximus, is known for his knowledge and experience in advertising. He can be followed on Facebook, Instagram, and LinkedIn. More information about Circus Maximus is available on their website at https://www.circusmaximus.com/, or via LinkedIn at https://www.linkedin.com/company/circus-maximus/.
